This manual is based on a lecture by Professor Florian Zettelmeyer of the University of California, Berkeley about how to calculate the value of a customer. The lecture introduced Customer Lifetime Value (LTV) as a […]
Introduction of the LTV manual, show the implementation of the manual at Bay Alarm, challenges and opportunities of implementation by member companies. Florian Zettelmeyer, Haas School of Business, UC Berkeley David Olofson, Bay Alarm […]
This manual is based on a lecture by Professor Teck Ho of University of California, Berkeley about customer value analysis. The document outlines the application of several analytical tools aimed at improving the health of a […]